Imagine the following scene: you receive a warning on the cell phone that the yogurt is gone and that you need to go to the market to buy more. Something that could be trivial if it were not for the origin of the message.
In this situation, it was your refrigerator that sent the message! It sounds like a distant future, but it's getting closer and closer to our reality under the internet concept of things.
In this post, you will understand why it will revolutionize the market very soon.
The internet of things
The changes occur almost naturally, arrive and transform our way of living, and when we stop to realize, we are no longer the same as before. In the same way, however much it is still new, the internet of things is already there, being used by thousands of consumers who have not yet realized that this revolution is under way.
Many already have the cell phone connected to other devices in the home, such as the computer, TV, streaming service, tablets, stereos, electronic surveillance cameras etc. This is just the foreshadowing of what is to come, because in this list are added home appliances, such as the refrigerator there at the beginning of the post, as well as items such as transportation, clothing and accessories. Everything connected via internet.
That is why we can not deny that the internet is part of the lifestyle of our time, making everything more agile, comfortable and effective.
There is, even, who already identifies it as the most indispensable item of daily life. This is a relationship that only tends to increase: if in the beginning it connected people, now it connects things.
And that's exactly what the name "internet of things" comes from. The title was proposed in 1999 by researcher Kevin Ashton of the prestigious Massachusetts Institute of Technology (MIT) who published the article "The Thing of the Internet of Things" for the RFID Journal in 2009.
Internet of Things for Business
The concept you saw above is relatively simple to understand, right? What is lacking is to fit him into his perspectives as an entrepreneur, trying to anticipate the needs that his consumer will have in the near future.
It turns out that the limits to the application of this type of technology are unimaginable. You can get an idea based on some examples that are already being developed:
The identification present in the bar code will be part of a radio frequency label. Through these data, the appliances can "talk" to the packaging of the products, identifying if a juice is about to expire or if it is necessary to buy more bread, for example.
Want more? In the retail industry, imagine a specific promotion for the customer who buys a certain product before making the payment. Suppose he puts a certain brand of pasta on the cart and immediately receives a warning on the cell phone that he has won a discount to bring the tomato sauce.
Another interesting function resulting from this is the proper packaging of each product. It will, for example, be possible to generate a consumer alert if a package is open and outside the temperature appropriate for ingestion or use.
One problem that tends to be solved with the internet of things are the queues for payment in stores and supermarkets. Through smart packaging and mobile payment, it is no longer necessary to go through the "cash": the customer chooses what he wants to buy and leaves the establishment, automatically having the discounted value of the checking account.
Ever imagined a vehicle that drives alone, without a driver? For there are many companies in the race to launch the pioneer. Among them, Google and Tesla are two giants investing in this market. The bet may look like a science fiction movie thing, but it's already happening; the state of Nevada, in the United States, has already passed a law to allow the movement of these cars.
Oddly enough, leaving the direction on the computer can bring many benefits, such as the development of a controlled and much safer environment. The risk of accident will be much lower because human error is avoided.
Thinking more directly in your pocket, have you thought about the impact of this novelty in the logistics and transportation of your products? With more predictable and secure data, you can improve distribution planning and reduce transportation labor costs. It will be possible to monitor and control the whole process remotely, guaranteeing the quality of service and the satisfaction of its customers.
One of the biggest challenges today in marketing is to understand how the consumer behaves. The internet of things can be very useful in this sense, offering solutions that we still can not imagine. Mapping and identifying the consumer habits of your customer can help unravel his interests by allowing his brand to fit the expectations of a particular audience.
Processing such data can, for example, give rise to insight into new products and solutions appropriate to the lifestyle of your consumer. In addition, the effect of this type of information for advertising campaigns is enormous, because it allows you to know how to reach your audience, segmenting it through their habits. This offers the opportunity to reach you at the time and place most conducive to consumption.
An interesting case is what smart home appliance industries are testing. There are stoves and refrigerators that send information on customers' consumption habits so that companies can improve the relationship with their audience. These brands send unique and appropriate materials to each consumer's profile. Some recipients receive personalized recipes, others may receive lists with shopping suggestions, and so on, all according to the needs of each family.
As we have said, these are but a few examples among many other possibilities. We will only have more clarity about the potential of the internet of things when it actually occupies a larger part of our lives. For now, it's worth taking a closer look at these transformations and trying to find solutions that fit your business. Preferably, before competitors do.
Now that you already know the internet of things, how about continuing browsing for other content that might be interesting for your venture? One great suggestion is the bar code's relevance to the company's business performance!